https://www.infodesignbynicole.com/blog daily 0.75 2025-10-20 https://www.infodesignbynicole.com/blog/post-conversion-engagement-inspired-by-icelandic-pizza monthly 0.5 2025-10-23 https://images.squarespace-cdn.com/content/v1/67c8542125635561c09dfe7c/cd3e2d47-49ce-45bc-b473-d73720d1e062/6.png Designed to Work - Post-Conversion Engagement Inspired by Icelandic Pizza - Acknowledge completion: “It worked! Your order’s in.” Shift focus: “Flavor is on the way.” Introduce next step: “While you wait, explore Iceland through food.” Call to action: “Join The First Bite—your weekly food guide.” I used language that mirrors travel experiences (“join,” “tour,” “guide”) to maintain thematic cohesion. https://images.squarespace-cdn.com/content/v1/67c8542125635561c09dfe7c/1760972316395-8H4MT50PIRW61C796P9Z/7.png Designed to Work - Post-Conversion Engagement Inspired by Icelandic Pizza https://images.squarespace-cdn.com/content/v1/67c8542125635561c09dfe7c/1760972316391-I4DH6ISS56ETXM97LY8L/8.png Designed to Work - Post-Conversion Engagement Inspired by Icelandic Pizza https://images.squarespace-cdn.com/content/v1/67c8542125635561c09dfe7c/1760972329425-SQP7ROPUXNDDS9PY37DT/9.png Designed to Work - Post-Conversion Engagement Inspired by Icelandic Pizza https://images.squarespace-cdn.com/content/v1/67c8542125635561c09dfe7c/1760972329425-SQP7ROPUXNDDS9PY37DT/9.png Designed to Work - Post-Conversion Engagement Inspired by Icelandic Pizza - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.infodesignbynicole.com/blog/how-websites-use-color-and-pattern-to-be-an-invisible-guide monthly 0.5 2025-10-09 https://images.squarespace-cdn.com/content/v1/67c8542125635561c09dfe7c/13bb5a67-0c3d-4164-96fd-ced2a3360e35/20250929_160528.jpg Designed to Work - How Websites Use Color and Pattern to Be an Invisible Guide - I have a weird soft spot for the DC Metro. I’ve lived off two different lines now, but there’s just something about the map that I really like a lot. I mean a lot. So much that I did the puzzle. It’s framed and hanging on my wall. But here’s what that puzzle made me wonder: if you’ve spent your whole life riding BART in San Francisco, and then suddenly you’re dropped into Montreal where everything’s in French… could you still get from point A to B? I probably have no business asking this question. I live at the very end of the Silver Line and spent most of my life without a single public bus stop nearby. But still…the question sticks. https://images.squarespace-cdn.com/content/v1/67c8542125635561c09dfe7c/8e1e0547-5470-4e49-9b79-7204659fad4f/Tube.png Designed to Work - How Websites Use Color and Pattern to Be an Invisible Guide - London Underground? Delay notices big and bold, trip planning tools easy to find, color-coded lines by name. https://images.squarespace-cdn.com/content/v1/67c8542125635561c09dfe7c/98c23a22-2732-48d4-9cc6-306d6dee2c8e/Subway.png Designed to Work - How Websites Use Color and Pattern to Be an Invisible Guide - NYC Subway? Same deal — plan your trip, check service status, delays right up front, color-coded lines. https://images.squarespace-cdn.com/content/v1/67c8542125635561c09dfe7c/46918f73-c8ab-43e6-a483-9888b26265a3/DC.png Designed to Work - How Websites Use Color and Pattern to Be an Invisible Guide - DC Metro? Delays highlighted on the homepage, trip planner up front, calm background palette with line colors a click away, and a gorgeous station photo because look at it… it’s beautiful. https://images.squarespace-cdn.com/content/v1/67c8542125635561c09dfe7c/e1042538-fe19-4a5d-b66c-2d8911df629a/Montreal+A.png Designed to Work - How Websites Use Color and Pattern to Be an Invisible Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67c8542125635561c09dfe7c/97132c02-32fc-4d45-886c-f915e62d68a2/Montreal+B.png Designed to Work - How Websites Use Color and Pattern to Be an Invisible Guide - Looking at the map, it feels familiar. Color-coded lines, intersections for transfers. From Parc Jean-Drapeau to Université de Montréal: Yellow line (Line 4) for one stop Switch to Orange (Line 2) for six stops Switch to Blue (Line 5) for six more https://www.infodesignbynicole.com/blog/what-rv-campgrounds-taught-me-about-losing-customers monthly 0.5 2025-09-25 https://www.infodesignbynicole.com/blog/why-context-matters-in-design monthly 0.5 2025-09-11 https://www.infodesignbynicole.com/blog/user-research-in-action monthly 0.5 2025-09-05 https://images.squarespace-cdn.com/content/v1/67c8542125635561c09dfe7c/21760093-92e9-4ff0-bbd2-59d310681a09/PSP+Before.png Designed to Work - User Research in Action https://images.squarespace-cdn.com/content/v1/67c8542125635561c09dfe7c/3823163b-d650-4267-a793-f6c331c05d40/PSP+After.png Designed to Work - User Research in Action https://www.infodesignbynicole.com/blog/guided-by-research monthly 0.5 2025-09-05 https://images.squarespace-cdn.com/content/v1/67c8542125635561c09dfe7c/1222dd5c-e618-4195-a88d-28ef767abc55/Interview.png Designed to Work - Guided by Research: Our first step was interviewing stakeholders to define their needs and understand how they intended to leverage this dashboard in their decision making process. We found that these users cared about quick wins and the ability to see a high-level snapshot of their teams. https://images.squarespace-cdn.com/content/v1/67c8542125635561c09dfe7c/37e714e7-423a-422a-973c-58c424183a2d/Personas.png Designed to Work - Guided by Research: From our interviews we learned that we had two main user personas to create - our executive team who is making policy changes/updates and our operations teams who manage those policy changes and the affected populations. While we would prioritize the needs of our executive team in determining the metrics and levers to include we would prioritize our operations team when it came to usability testing - as they would be the primary users navigating and saving dashboard views on behalf of the executive team. https://images.squarespace-cdn.com/content/v1/67c8542125635561c09dfe7c/95f73766-3499-4aaf-8670-ee8e78fabd0d/Exec+Persona.png Designed to Work - Guided by Research: https://images.squarespace-cdn.com/content/v1/67c8542125635561c09dfe7c/5c3ab8b0-7a47-4849-b849-c093eec5c24d/Operations+Persona.png Designed to Work - Guided by Research: https://images.squarespace-cdn.com/content/v1/67c8542125635561c09dfe7c/9a674e73-8e92-4027-95a0-4f986d4ddeee/Metrics.png Designed to Work - Guided by Research: The most important aspect to this dashboard was ensuring the metrics we were showcasing resonated with both the health of the business and the way policy decisions are being made. To verify we were pulling out the most important details we performed A/B testing with those in our executive user persona. The results gave us confidence that we were creating something useful and necessary for the user and business. https://images.squarespace-cdn.com/content/v1/67c8542125635561c09dfe7c/dd0607de-27db-4b3a-8d63-da7ca79892d7/Exec+Health+Dashboard.png Designed to Work - Guided by Research: - Make it stand out The final result contains the results of our A/B testing — Metric Options A. These resonated the most with both personas and provided clarity to our teams on how the business measures and evaluates success within Professional Services. We landed on a single-pane view that could be used as a snapshot in quarterly business reviews by our executive leadership. We wanted this dashboard to be useful at a high-level and allow operations teams to follow up and take further action quickly. https://www.infodesignbynicole.com/blog/welcome-to-scaleco-the-capitalist-dungeon-crawler monthly 0.5 2025-09-05 https://images.squarespace-cdn.com/content/v1/67c8542125635561c09dfe7c/ae04d4c8-410c-4aae-aed1-cf4acbafc59f/Act+1+.1+.png Designed to Work - Welcome to ScaleCo: The Capitalist Dungeon Crawler https://images.squarespace-cdn.com/content/v1/67c8542125635561c09dfe7c/05365ab3-478c-4af3-a5eb-7b39d6eb6aaa/Act+1.2.png Designed to Work - Welcome to ScaleCo: The Capitalist Dungeon Crawler https://images.squarespace-cdn.com/content/v1/67c8542125635561c09dfe7c/88fcb129-20fa-4b34-9d1f-e67f0bddf1a7/Act+2.1.png Designed to Work - Welcome to ScaleCo: The Capitalist Dungeon Crawler https://images.squarespace-cdn.com/content/v1/67c8542125635561c09dfe7c/9203a39a-1900-4e91-ae1a-fdf332869c02/Act+2.2.png Designed to Work - Welcome to ScaleCo: The Capitalist Dungeon Crawler https://images.squarespace-cdn.com/content/v1/67c8542125635561c09dfe7c/ff16fb81-1264-4de3-90ad-0b7f715f203b/Act+3.1.png Designed to Work - Welcome to ScaleCo: The Capitalist Dungeon Crawler https://images.squarespace-cdn.com/content/v1/67c8542125635561c09dfe7c/7a894ada-cfff-4f4d-b39e-c42edd907ffb/Act+3.2.png Designed to Work - Welcome to ScaleCo: The Capitalist Dungeon Crawler https://images.squarespace-cdn.com/content/v1/67c8542125635561c09dfe7c/8dc59322-29a5-445e-944c-103f3e3a0326/Act+4.1.png Designed to Work - Welcome to ScaleCo: The Capitalist Dungeon Crawler https://images.squarespace-cdn.com/content/v1/67c8542125635561c09dfe7c/6dac2b67-f1ea-4787-b022-d241349ec739/Act+4.2.png Designed to Work - Welcome to ScaleCo: The Capitalist Dungeon Crawler https://images.squarespace-cdn.com/content/v1/67c8542125635561c09dfe7c/1abaae7f-cbba-4b46-9987-68c3cc029f4b/Workflow+1.2.png Designed to Work - Welcome to ScaleCo: The Capitalist Dungeon Crawler https://images.squarespace-cdn.com/content/v1/67c8542125635561c09dfe7c/3206862a-e760-49b5-b6f8-151e15f90c4a/Workflow+Pt.1.png Designed to Work - Welcome to ScaleCo: The Capitalist Dungeon Crawler https://www.infodesignbynicole.com/blog/design-isnt-just-visual monthly 0.5 2025-09-05 https://images.squarespace-cdn.com/content/v1/67c8542125635561c09dfe7c/54e02c19-5f3b-4578-b061-fe5e795a53d4/Missing+Email.png Designed to Work - Design Isn’t Just Visual Scenario: The user entered the wrong email address to sign in to their account. Design Process: I began by researching what happens when I enter an incorrect email into my usual sites - email, social media, banking app, etc. This quickly showed me that prioritizing clarity is key for connecting with the user and keeping them engaged in the login process. In my first draft I chose to use only label text to express what the user would enter in each field. In user testing, I found it would have been easier if the user could see the label above where they are typing. This led me to adjust my design to include both label and hint text. This provides the user with a cleaner, clearer experience. This final draft prioritizes clarity and ease throughout the user experience. By clarifying that the inline error is the email field and was not found by the system the user saves time in determining their next step. Encouraging them to please try again keeps the user in the experience and reduces the risk of them abandoning the process. https://images.squarespace-cdn.com/content/v1/67c8542125635561c09dfe7c/6ec98dd2-2c48-4b6e-8c8f-3c33d26ee864/Truckeer.png Designed to Work - Design Isn’t Just Visual Scenario: A short-haul truck driver has a phone app that monitors route, schedule, fuel & deliveries. They have 6 more deliveries before stopping for fuel and lunch. Due to unexpected traffic, they’re behind schedule. Design Process: My average trip length is about 3 hours so I needed to understand more of what truckers need while they’re on the road before tackling this design. I spent time reading various online forums learning the proper terminology (fuel or diesel, never gas) and using the most popular navigation apps to get a feel for how this group of users is used to seeing important information while driving. I determined this needed to be a decision point - the user would have to decide at this crucial point how they would proceed. This means they would need to have all of the relevant information up front and center. In this design I emphasis the route change requirement (else risk running out of fuel) and that the app is here to help! Re-routing means refueling now to get your schedule back on track. Along the way we do not sacrifice the key points the user needs in the app at that moment. The next direction remains clearly visible and the overall trip length & details are clear along the bottom. This way, if the user cannot make the decision in that moment (perhaps the next turn is just a half mile up the road) they can still navigate properly until they reach a point to safely take the next step. https://images.squarespace-cdn.com/content/v1/67c8542125635561c09dfe7c/45d76025-77b3-40e5-9235-87ff0eeef622/Design+Crash.png Designed to Work - Design Isn’t Just Visual Scenario: The user works in graphic design. While critiquing a design in a mobile app, their phone abruptly turns off. When they restart the phone, they reopen the app.

 Design Process: To begin, I reviewed several design review sites to understand what type of information would be lost or salvageable after a crash. Many of the sites I reviewed had an auto-save feature of about 2 minutes. Therefore the user would lose some, but not all of their entered information. This is the standard I kept in mind for this design. Next I thought about the audience - fellow designers. How could they be included in this messaging? Just because this is a necessary error message doesn’t mean they should lose connection to the app itself. I focused on easy, non-jargony language that evokes connection with the design community. To determine the users next steps I thought about how design reviews often flow. If someone has put a lot of time and effort into writing a critique they may want to start as close to where they left off as possible. On the other hand, an abrupt crash can interrupt a train of thought, so the user should have the option to start fresh. The result is a simple choice - take whatever was saved and continue on, or start fresh. All while connecting with the user to keep them engaged and excited to resume reviewing designs! https://images.squarespace-cdn.com/content/v1/67c8542125635561c09dfe7c/b39345c2-ccdc-47bb-8b5a-1fdee330bb7d/Toll+Road.png Designed to Work - Design Isn’t Just Visual - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67c8542125635561c09dfe7c/14708ce2-6862-4288-9558-210e1573caf1/Game+Day.png Designed to Work - Design Isn’t Just Visual Scenario: Create a banner screen for a sports application targeting a user who is a working parent and a big sports fan in the midst of their favorite sports season and can no longer attend games. Design Process: Life gets busy and often times hobbies fall to the wayside. This design was an opportunity to bring connection back to a user’s life and establish a way to engage in their favorite pastime without sacrificing time away from family. The core of this design is the text and messaging itself. By using the terms pre & post-season we tell the user that engaging with this app will give them access to everything in one place, not just main season games. The heavy emphasis of the term “Your” connects the user to the experience and reinforces that this is about what the user themselves can gain from engaging with this experience. In the final design the call-to-action asks the user to reclaim their time and re-connect with their hobby. It intentionally steers clear of too much user commitment as ideally pricing options would occur on the following screens. The idea is to pull the user into the sign up & purchase workflow while respecting their time and the reasons they’re looking for this connection in the first place (they’re busy). https://images.squarespace-cdn.com/content/v1/67c8542125635561c09dfe7c/9badc312-3dda-412b-93eb-2f9391e9df0d/Lidl.png Designed to Work - Design Isn’t Just Visual Scenario: A user is in their favorite supermarket. They open the supermarket’s app on their phone to see what’s on sale and are greeted by a promotion. Design Process: Through this design I sought to maintain brand integrity while persuading the user to try something new. In this case, grocery delivery. First, I spent time studying Lidl’s branding, through their website and their corporate story. What I found was a brand that had two core tenants: quality & affordability (in that order). Everything brought to you by Lidl is curated, but simple. They stock their shelves in manufacturer packaging, even the imported goat cheese. All of their language highlights why their shoppers should trust them. The options on the shelves may be limited, but Lidl has done the work behind the scenes to ensure they are the best options. This led me to a design that evokes the same - Lidl can do more behind the scenes to curate a better grocery experience for you. Their no-frills approach is seen in the clarity of the message, delivery costs $5/month. They are a hands-on brand, which is shown using terms such as ‘we’, ‘curated’, and ‘by us’. https://www.infodesignbynicole.com/blog/category/Portfolio+Work monthly 0.5 https://www.infodesignbynicole.com/blog/category/Portfolio monthly 0.5 https://www.infodesignbynicole.com/blog/category/UX+Tips+%26+Tricks monthly 0.5 https://www.infodesignbynicole.com/blog/tag/UX+Research monthly 0.5 https://www.infodesignbynicole.com/blog/tag/Dashboards monthly 0.5 https://www.infodesignbynicole.com/blog/tag/Game+Design monthly 0.5 https://www.infodesignbynicole.com/blog/tag/UI+Design monthly 0.5 https://www.infodesignbynicole.com/blog/tag/Visual+Design monthly 0.5 https://www.infodesignbynicole.com/frequently-asked daily 0.75 2026-01-30 https://www.infodesignbynicole.com/spouse-to-spouse daily 0.75 2025-09-05 https://images.squarespace-cdn.com/content/v1/67c8542125635561c09dfe7c/6d2e026a-e0b5-4123-95ed-e2df4069cbc8/20241202_103354.jpg https://images.squarespace-cdn.com/content/v1/67c8542125635561c09dfe7c/1756325295320-DXJ607YNZ5Z0OUAZZAFQ/unsplash-image-A2QhHQMZD0Y.jpg https://images.squarespace-cdn.com/content/v1/67c8542125635561c09dfe7c/1756325735522-3VF0ANKW8HDEM0ZUBYGI/unsplash-image-yv_uiMX4HvE.jpg https://www.infodesignbynicole.com/ux-services daily 0.75 2026-01-30 https://images.squarespace-cdn.com/content/v1/67c8542125635561c09dfe7c/83bfbffa-d516-4060-9534-4d92f516136e/unsplash-image-07FPM-tbIEs.jpg https://images.squarespace-cdn.com/content/v1/67c8542125635561c09dfe7c/1754423368840-9USE7R1IWSGX5V0PX2QK/unsplash-image-UNrva7h5jkY.jpg https://images.squarespace-cdn.com/content/v1/67c8542125635561c09dfe7c/1754423549559-2I69HRIR5I0PETCSYWLK/unsplash-image-JVD3XPqjLaQ.jpg https://images.squarespace-cdn.com/content/v1/67c8542125635561c09dfe7c/1754423801656-ZKQEF3VJS5NXOV8PR659/unsplash-image-mTIer0UVf2k.jpg https://images.squarespace-cdn.com/content/v1/67c8542125635561c09dfe7c/f001cd94-f679-4a48-bf0e-e75c51424681/unsplash-image-1E1J2qGB0G8.jpg https://images.squarespace-cdn.com/content/v1/67c8542125635561c09dfe7c/63a597b2-f67b-4ded-a9ab-3cffcf429706/unsplash-image-fIq0tET6llw.jpg https://www.infodesignbynicole.com/contact-me daily 0.75 2026-01-30 https://www.infodesignbynicole.com/about-me daily 0.75 2026-03-27 https://images.squarespace-cdn.com/content/v1/67c8542125635561c09dfe7c/e7c16a50-3346-4616-9454-21a4d652b22f/20240903_111550.jpg https://images.squarespace-cdn.com/content/v1/67c8542125635561c09dfe7c/d46c89d5-9653-43e0-846c-7a7b1e747f5b/20240908_142118.jpg https://www.infodesignbynicole.com/home daily 1.0 2025-09-12