Hi, I’m Nicole.

A woman with braided hair, sunglasses, black beanie, and a gray and black sweater standing on a rocky trail in a mountainous landscape with a glacier in the background.

I help small businesses turn “we’ll get to it eventually” websites into clear, intentional experiences that make sense to the people using them.

Whether you're giving your site a glow-up or building something new from scratch, I bring clarity, strategy, and focused content that guides your users from prospect to loyal fan.

Two sheep standing on a road in a scenic landscape with mountains and blue sky in the background.

What I Do

I specialize in content and structure that feels good to use.
Think of me like your website's translator. I take everything you want to say and make sure it's showing up in the right place, in the right tone, and for the right people.

Here’s how I can help:

  • UX Writing & Microcopy
    CTAs, error messages, onboarding flows — the small stuff that makes the biggest difference.

  • Content Strategy & Information Architecture
    I help you organize your content so people can actually find what they came for (and maybe even enjoy the journey).

  • UX Research & Audits
    Wondering what’s not working? I’ll take a look under the hood and give you a clear path forward.

  • Freelance Collaboration
    Need an extra brain on your team? I jump into projects as a thoughtful partner who gets things done.

Not sure exactly what you need yet? That’s okay! Figuring that out is part of what I do.

Why Work With Me?

I come from a psychology background, which means I’m obsessed with how people think, click, skim, scroll, and decide.

I make sure workflows are usable, helpful, and rooted in what your audience actually needs.

I’m especially great at coming into an existing project, asking good questions, and uncovering the gaps that are quietly making things harder than they need to be. Then I help you fix them in a way that works for your team, your voice, and your goals.

No jargon. Just clean, collaborative design that feels right.

Ask Around.

  • "Nicole is one of the most dedicated people that I know. She goes above and beyond for Enterprise customers and their unique needs and always seems to find a way to solve problems that seem unsolvable. She's respected and valued among peers and customers and is an absolute pleasure to work with. "

    Margaret Wright

  • "Her positive, can-do attitude is infectious. Nicole is well-liked and respected by both her peers and leaders, and everybody who works with her knows that they can rely on her to drive results. I have no doubt that she will add tremendous value in any role she takes on."

    Kelli O’Connor

  • "She owns every challenge she encounters with the utmost care and always provides a white-glove experience for clients. With a diverse skill set and the ability to empathize with both a client's needs, as well as a company's capability and vision, she has proven to be an invaluable asset and an excellent resource."

    Annie Osborn

Ready to Talk?

If you’ve got a website that needs a little love (or a full transformation), I’d love to help.