Designed to Work
Category
Post-Conversion Engagement Inspired by Icelandic Pizza
Join me on my design journey creating a newsletter sign up page for an Icelandic pizzeria, ft. their red currant jam & cheese pizza.
What RV Campgrounds Taught Me About Losing Customers
On a cross-country RV move, I learned the hard way how bad campsite websites lose customers — locked bathrooms, missing booking buttons, and unclear info. In this post, I break down the UX principles behind it and show how small businesses can avoid the same mistakes online.
Why Context Matters in Design
Big business sites and small business sites need different designs. Learn how context-driven UX—like Iceland’s shopping carts—creates success.
Welcome to ScaleCo: The Capitalist Dungeon Crawler
A narrative-drive tabletop Dungeons & Dragons campaign built with DungeonDraft & Foundry VTT that explores the darkly comedic world of office politics, corporate bureaucracy, and player agency- all through a UX designer’s lens.
